Scaling the reach of regenerative travel.

Canopi is a Canadian non-profit NGO bridging the gap between conscious travelers and the organizations working to conserve, restore, and regenerate the places we love most.

We see communities and conservation organizations doing extraordinary work — and struggling to be found online. High-impact, hands-on regenerative travel experiences remain invisible to the travelers who would choose them. We exist to change that.

Our mission is to grow the digital reach of organizations and communities committed to nature regeneration and conservation — increasing their visibility, attracting aligned visitors, and scaling their impact by connecting them with more people online.

We are the founders of Trainerize — the fitness technology platform used by hundreds of thousands of coaches worldwide. After building and scaling that company, we turned to the question that felt most urgent: how do we use technology to give back to the planet? Canopi is our answer — a Canadian non-profit built at the intersection of travel, technology, and regeneration.

It's true: you cannot care for something you have never seen. Think back to your first encounter with animals or pristine nature - the majesty of a lion, the colourful fish swarming over a coral reef, the blanket of green on a pristine mountain range, the moment of serenity that defines wildness. This deep connection compels us to protect the planet.

Yet, tourism remains a double-edged sword. We see the symptoms of overtourism everywhere: crowds swamping historical sites, untreated sewage poisoning the very reefs people came to see, and forests cleared for resorts. This destruction is often fueled by economic desperation and unsustainable practices.

On the positive side, countless NGOs and local communities are actively restoring degraded ecosystems and protecting ancestral lands from illegal logging. These dedicated conservationists are fighting to preserve the biodiversity mankind's quest for profit rapidly diminishes.

Our team has tried to book visits to support these groups, and the process is frequently difficult. NGOs are usually underfunded and lack the resources to scale visibility, marketing, and awareness.

This reality led us to ask: What if travel could be a dedicated force for good? We recognize that tourism money has incredible power to lift communities out of poverty, allowing them to transition from extraction to restoration. This shift builds a sustainable sense of pride and stewardship.

A new generation of travelers is seeking authentic, off-the-beaten-path experiences that add to a place. We know that 2 billion trips are made yearly. What if just one percent of that volume were channeled through regenerative tourism? That collective difference is what we are building Canopi to achieve.